$7.3K Per Month Advertising Site in the Pet Care Niche

Tech & Media

Asking Price:$216,028 Revenue:$87,228 Cash Flow:$72,012 Founded:2016

This listing is for an Amazon Associates, affiliate, and advertising business created in January 2016 in the pet care niche. The Wordpress site features reviews of products used to care for a popular pet. The business has strong diversification of revenue streams, year-on-year growth, and requires minimal work from the Seller.

The primary source of traffic is organic search, with most coming from the US. Facebook (30k followers) and Pinterest (2k) also drive some traffic. Two Twitter accounts are also included in the sale, though neither are important to the business. The Seller built an email list of about 1k subscribers that isn’t being monetized.

For work required, the Seller spends about 5-10 hours per week on this business. They write new content, update old content, and do link building. There is also an employee who helps with the link building, though they most likely will not continue with the business. The Seller has outsourced content writing in the past, so they feel confident that this business can be mostly hands-off if desired.

Reason for Selling:

The Seller is looking to invest in new businesses.

Facilities/Assets Overview:

Domain and all site content/files, Social media accounts, Email list, SOPs, Content ideas

Growth Opportunity:

Optimizing existing content, Adding new content, Monetizing the email list


The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition.

Reference Number:



06-05-2019 2:00 pm

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Listed by Empire
Financial metrics

Revenue Multiple: 2.48X

EBITDA Multiple: n/a

SDE/Cash Flow Multiple: 3.00X

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